Why Are Engagement Rings Expensive?

Why Are Engagement Rings Expensive?

Welcome back to another post from your favorite family-owned jewelry store, Wm. Harold & Sons! From our Midwestern roots to the sunny shores of Newport Beach, we’ve spent years educating and assisting customers in choosing the perfect pieces for their most special moments. Today, we’re diving into a question we often hear: “Why are engagement rings so expensive?”

Factors That Determine the Price of a Diamond

Anyone who has ever shopped for a diamond might have heard of the four Cs: Carat, Cut, Clarity, and Color. Each of these factors plays a significant role in the cost of a diamond.

  • Carat refers to the weight and size of the diamond. Like other precious things, size matters in diamonds, and larger diamonds typically cost more.
  • Cut relates to how well the diamond has been cut from its raw form. It greatly influences the diamond’s brilliance and sparkle, the very things that make diamonds so captivating!
  • Clarity talks about the inclusions and blemishes of a diamond, the fewer the flaws, the higher the price.
  • Lastly, Color measures the hue of a diamond. A completely colorless diamond is a rarity and thus, more valuable.

The Role of Precious Metals in Ring Pricing

The choice of metal for the ring’s band also influences the overall cost. Gold, platinum, and silver are popular choices, with each having its own pricing structure based on market rates and rarity.

The Brand and its Influence

There’s a bit of a “brand premium” associated with high-end brands, much like a designer handbag or a luxury car. Often, you’ll find comparable quality in less-known brands, but without the brand-associated price tag. Here at Wm. Harold & Sons, we ensure you’re paying for quality, not just a name.

The Cost of Craftsmanship

Rings that require intensive labor or involve complex designs will generally cost more. Custom-designed rings often fall into this category. However, at Wm. Harold & Sons, we offer a range of options to suit various budgets.

The Markups in the Diamond Industry

The diamond supply chain, from the mine to the showroom, involves various stages of processing and trading. Each step in the process adds a markup to the final cost, contributing to the expense of the diamond ring.

The Emotional and Symbolic Value

Diamond rings have become symbols of love and commitment, which often justifies their high cost in the eyes of buyers. The price tag can sometimes seem to reflect the emotional value attached to these precious pieces.

The Impact of Marketing and Perception

Remember De Beers’ “A Diamond is Forever” campaign? The diamond industry has been tremendously successful in marketing diamonds as the ultimate symbol of love and commitment. Hollywood and societal expectations further fuel this perception, contributing to the high value placed on diamond engagement rings.

Are Expensive Rings Really Worth It?

At the end of the day, an engagement ring’s worth is subjective. It’s all about finding a balance between cost and significance. And remember, there are alternatives to traditional diamond engagement rings, such as other gemstones or even vintage rings.


At Wm. Harold & Sons, we understand that choosing an engagement ring is a deeply personal and often emotional process. Our commitment is to help you navigate this journey with ease, clarity, and, above all, a sense of joy.


Engagement rings can be expensive for a variety of reasons, including the quality and size of the diamond, the metal used, the craftsmanship involved, and the emotional value attached. No matter your budget, there’s a beautiful ring waiting for you.


Ready to find your perfect ring? Make an appointment with our friendly and experienced team or drop us a line on our contact page. We’re here to provide a relaxed atmosphere, fair dealings, and superior customer service in true Wm. Harold & Sons tradition.


Stay tuned for more insights and behind-the-scenes peeks from your family jeweler in Newport Beach, Orange County! Don’t forget to share your Wm. Harold & Sons experience or review us on our blog or social media channels.

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